Sponsors:
Heart of Wales Brewery

Award winning hand crafted ales from Llanwrtyd Wells. Available in cask or bottle. Brewery tours available

Ardwyn House

4 Star Graded, Ardwyn House is a Art Nouveau style Guest House 150 metres from the centre of town

Chain Reaction Cycles

Click here for our full online registration facilities and for further details on all our mountain bike events

Cerdyn Villa

B&B accommodation, conveniently located, set on the outskirts of the town, 10 minutes walk from the centre

Coed Trallwm

3 Mountain Bike Trails; Cafe Serving Home-made food; 8 Self Catering Stone Cottages; Wooden play trail. Cafe open 12-4pm

World Alternative Games 2012

Already famous for its unusual and quirky events, listed here in this brochure, Llanwrtyd Wells is now proud to present: The World Alternative Games 2014.

The Coolest Place to be in 2014 (Lonely Planet) The idea for the Games was born after it was announced that London would be hosting the Olympics in 2012. As one of the greatest sporting events on the calendar, it seemed a wasted opportunity not to hold some sort ofcelebration in Llanwrtyd to commemorate this.

And so, with this in mind, a small group of people came up with an idea - what about holding Llanwrtyd's very own version of the Olympic Games, but with all the normal events thrown out of the window and replaced with an array of unrecognised and different events that are not part of the official Olympic calendar. These events have competitors who are just as dedicated to their unusual sports as their Olympian counterparts, and what better time to promote as many of these exciting and imaginative events as possible;


Enter the World Alternative Games.

World Alternative Games 2012

The first Games held in 2012 proved a great success with over 2000 competitors taking part in 35 events, from Worm Charming to Chariot Racing, from the Bathtubbing Championship to the Wife Carrying Championships.

Media coverage was exceptional with coverage in countries such as Australia, Russia, Argentina, U.S.A., Canada and New Zealand as well as all over Britain.

The event was awarded with runners up spot in both the Powys Business Awards and best event in the Welsh National Tourism Awards.

The 2014 Games is set to become even bigger and better with some 60 events now being planned for the two weeks including World Alternative Games visiting the seaside with events being held at Pendine Sands in conjunction with and inaugural events at both Whitland, St. Clears and Porth Eirias.

There will be days designed purely for the youngsters, with child-friendly events such as Pooh Sticks and Rock, Paper, Scissors and taster sessions by courtesy of Manor Adventure. Events that are held every year in Llanwrtyd, such as the World Bog Snorkelling Championships and the Man versus Horse Marathon will also be part of the World Alternative Games in 2014 and there are a variety of cycling events to participate in. We are even spending some time down in Newport as the Under 16 and Under19 international Underwater Hockey Championships come under the Games umbrella. The World Bathtubbing Championships have their first round in Christchurch New Zealand in February and there are a couple more rounds during the lead up to the games with round 4 being held during the event calendar and there will be other exciting ‘fun in the sun’ events taking place in Llanelli. The final round will take place in Cardiff International White Water Centre in September.

The Games will be run under the ethos of the ‘Corinthian Spirit’. Although there are no plans to take away the competitive edge of the Games, with gold, silver and bronze medals being awarded for first, second and third placed competitors, it was agreed from the start that taking part should be what really counts, and that everybody who visits Llanwrtyd, either as a competitor or a spectator, should have fun and get as involved as possible. Everybody who takes part in an event will get a Corinthian medal too.

We are also in the process of showcasing what Wales can offer with its Culture, Heritage and Hospitality with a series of evening activities to compliment the day’s competitions.

Whether you come as a spectator or to take part we encourage you to help raise money for charity, either one of our official partners or a charity of your choice and we will have official World Alternative Games sponsor forms available for downloading off our website.

Why not come and holiday in Wales and see what we have got to be proud of.

We look forward to seeing you there!


Forewords

Edwina Hart
MBE OStJ AMMinister for Business, Enterprise, Technology and Science

I would like to extend a very warm Welsh Welcome to all participants and visiting spectators at the World Alternative Games, staged in Britain's smallest town, Llanwrtyd Wells.

The World Alternative Games is one of many compelling events across Wales  this summer supported by the Welsh Government.

The Games, which take place over two weeks ( in the gap  between the London 2012 Olympic and Paralympic Games) comprise a diverse range of fun, quirky outdoor activities incorporating well established  favourites such as the World Bog Snorkelling Championships and the Man versus Horse Marathon.

I'm delighted that communities in mid Wales are playing host to an event that aims to attract thousands of visitors to the area and the impact of this perfect antidote to other more conventional and pressurised competitive environments will, without doubt, resonate far and wide...

I 'd like to extend my best wishes to the organisers, the participants and  to each and every visitor for what promises to be a spectacular festival of fun.

Let the Games begin!

 

Roger Williams
MP for Brecon and Radnorshire

Brecon and Radnor has been left on periphery of this summers Olympic Games, but fortunately Llanwrtyd Wells, which is no stranger to unusual and quirky events, is bringing the Corinthian spirit of the Games to Wales.

The World Alternative Games is not your ordinary athletics meet, and I am delighted to see that we in Mid Wales are embracing a slightly different take on what will be an amazing summer of sport.

I am sure I will be one of many who are ignorant of the rules and technicalities around ‘worm charming’ or the ‘Bathtubbing Championships’, but there is definitely something heart warming about the prospect of playing ‘Pooh sticks’ on the international stage.

What remains at the core of this event is the spirit of taking part, demonstrating the creativity and imagination of those within our constituency to hold such amazing games, challenges and activities that are accessible to all. It will also be an opportunity to showcase our wonderful countryside to the whole world and demonstrate the great community that is Llanwrtyd Wells.

I look forward to the World Alternative Games that begin on the 17th August with what I am sure will be a unique take on the Opening Ceremony. It is an excellent opportunity for all to get involved, although I think I might pass on the bog snorkelling...!

 

Peter Brown
Chair of the World Alternative Games Committee

I would like to extend a very warm Welsh welcome to all participants and visiting spectators at the World Alternative Games, staged in Britain’s smallest town, Llanwrtyd Wells.

The World Alternative Games is one of many compelling events across Wales  this summer supported by the Welsh Government.

The Games, which take place over two weeks (in the gap  between the London 2012 Olympic and Paralympic Games) comprise of a diverse range of fun, quirky outdoor activities incorporating well established favourites such as the World Bog Snorkelling Championships and the Man versus Horse Marathon.

I am delighted that communities in Mid Wales are playing host to an event that aims to attract thousands of visitors to the area and the impact of this perfect antidote to other more conventional and pressurised competitive environments will, without doubt, resonate far and wide...

I would like to extend my best wishes to the organisers, the participants and to each and every visitor for what promises to be a spectacular festival of fun.

 


Sponsors

Our events and those of our partner event organisers are sponsored by The Welsh Government, Tourism Partnership Mid Wales, Powys County Council, Keep Wales Tidy, Wales Air Ambulance, Nakd, Cotswold Outdoor Clothing, Tayto Group Ltd, Glasu, JDRF, Muc-Off, Continental Tyres, Velocite Bikes, High 5, Trail 42, Heart of Wales Railway, Whole Earth Foods, and Running Imp. We thank all of our sponsors very much, because without you, our events would be very difficult to put on and ultimately achieve the success that we do.




Welsh GovernmentWales CymruGreen EventsTourism Partnership Mid Wales1111Heart of Wales LineGreen Dragon ActivitiesPowys County Council